Tagged: level1

Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make sure you have checked off all...

According to legendary advertising man, Leo Burnet, “Dull and over exaggerated ad copy is due to the excess use of adjectives.” To prove it, he asked...

As you know it can be very expensive to attract new customers into an online business. And in any case even if you aren’t spending money...