Author: David Gayler

The difference between effective and noneffective SMS copy is the difference between making tons of sales and making none at all.
What you write in those 160 characters is going to determine if you get engagement and sales. Because of the limited characters you have to work with, this can be some of the toughest copywriting there is.

This week I joined an email list. First, I entered my email address into their form and hit submit.

In the 1980’s the competition between small TV stations to have the best weather reporting was fierce.
Who had the latest, most technologically advanced forecasting equipment and who got the weather right more often?

Okay, hold on tight because this is important.
When you’re just starting out, it’s tempting to try to reinvent online business.
Just… don’t.

No matter what you do online, there are going to be two groups of people watching you.